SPECIALIST PROJECTS. SHARED PURPOSE.
Make complex value easier to understand,
evaluate and act on.
Internally, through better decisions about costs, planning and pricing. Externally, through clear expertise, credible evidence and relevant visibility.
01 / THE PROJECT MAP
Four areas, each with a distinct role.
The connection is economic. The disciplines stay focused.
Understand the economics.
2 specialist projectsBMake expertise recognisable.
2 projects + a thought-leadership conceptCMake competence inspectable.
2 specialist projectsDTurn the approach into a website.
1 execution partnerReduce uncertainty about costs, planning, pricing and economic outcomes.
Make the economics decision-ready.
The technical and methodological home for Product Costing, FACTON, cost transparency and planning. Turn complex cost information into a reliable basis for pricing and decisions.
CFOs, Heads of Controlling and Costing Leads in industry
IN THE SYSTEMDepth and methods; the mandate funnel provides the focused entry point.
planorm.com — open the Planorm project domainThe Product-Costing Specialist Behind the Interim CFO.
A direct entry point for a clearly scoped Product-Costing workstream in an interim, finance or transformation mandate. Specialist depth while the lead CFO retains overall responsibility.
Interim CFOs, providers, recruiters and finance leaders
IN THE SYSTEMConnects a concrete brief to the expertise behind Planorm.
interim-manager-product-costing.com — open the Product Costing Mandates project domainMake real expertise understandable and relevant to the right problem.
Make expertise clear to people and AI systems.
The strategic platform for AI Visibility, GEO and credible B2B websites. Structure positioning, content and competence signals so that complex expertise can be understood and correctly represented.
Consultants, interim managers, B2B experts and specialist companies
IN THE SYSTEMStrategy belongs here; specialist proof and technical execution have their own roles.
vfm.agency — open the VFM.agency project domainMake existing competence easier to recognise.
Apply the VFM approach to experienced managers and executives: connect actual competence with relevant evidence, a credible digital profile and better problem-specific matching.
Interim managers, executives, providers and expert networks
IN THE SYSTEMA focused audience application of VFM's strategy, grounded in real expertise.
manager-branding.com — open the Manager Branding project domainTurn good work into evidence that others can inspect and evaluate.
Expertise should be inspectable.
Bring cases, credentials, references and reviews into a coherent evidence structure. Support claims with traceable sources and clear context rather than relying on self-description alone.
Consultants, interim managers and independent professionals
IN THE SYSTEMProvides the evidence layer for credible expert positioning.
prooffunnel.com — open the ProofFunnel project domainGood work needs an honest feedback process.
Structure how B2B and industrial businesses request feedback, obtain permission and make approved reviews useful. Honest feedback becomes a usable competence signal without manufactured praise.
B2B companies and industrial businesses
IN THE SYSTEMOne evidence source within the wider credibility system.
review-funnel.com — open the Review Funnel project domainImplement the website while keeping strategy and client ownership clear.
Specialist WordPress and Divi implementation.
Technical delivery and white-label support for WordPress and Divi projects. The partner retains strategy, the client relationship and project leadership; Gunnar handles the specialised implementation in the background.
Agencies, website owners and small or medium-sized businesses
IN THE SYSTEMDelivers the implementation; VFM is the home for AI-Visibility strategy.
wponly.pro — open the WPOnly project domain02 / WHY THE PROJECTS BELONG TOGETHER
Cost transparency supports pricing. Pricing connects costs to value creation. Making that value understandable connects the inside of a business with its position in the market.
Make costs, planning assumptions and pricing logic transparent enough to evaluate their economic impact.
The result: a reliable basis for action.
Make specialisation, evidence and problem fit clear enough for decision-makers to assess relevant competence.
The result: a credible basis for selection.
“Internally, I reduce uncertainty about costs, planning and pricing. Externally, I reduce uncertainty about who is the right expert for a problem.”
Gunnar Schlüter · The shared economic logic
03 / HOW THE SYSTEM WORKS
Seven complementary layers. Each project concentrates on its specialist role; no single brand needs to cover the whole system.
Real expertise, experience and sound processes.
Planorm · Product CostingCosts, planning and pricing made usable for decisions.
Planorm · Mandate funnelA clear answer to: which problem is this expertise for?
VFM · Manager BrandingCases, credentials, reviews and references that support claims.
ProofFunnel · Review FunnelConsistent, traceable competence across digital assets.
VFM · ProofFunnelRelevant expertise that people and AI systems can correctly identify.
VFM · Manager BrandingImplement the approach in WordPress websites and digital assets.
A map of specialist roles, not a bundled full-service offer. Finance work, visibility strategy, evidence and technical delivery have their own scope and entry points.
04 / THE PERSON BEHIND THE PROJECTS
Industrial engineering. Economic clarity. Credible expertise.
My background combines industrial controlling at Vibracoustic, Product-Costing consulting at FACTON and independent consulting since 2015.
I work on defined specialist problems, connected by one way of thinking: make complex economic value understandable and useful. My 1999 industrial-engineering thesis already explored marketing B2B services on the internet.
THE RIGHT ENTRY POINT
Choose the project closest to your problem. This hub explains the connections; the specialist sites explain the work.
Return to the project map